With over two decades of hands on experience in the property industry, Justine Edmonds brings a unique blend of commercial acumen, market insight, and design sensibility to the evolving rental sector. As Head of Build to Rent at LRG, she advises institutional investors, developers and operators on every stage of the asset lifecycle. From early consultancy and development appraisal through to lease negotiation, mobilisation and long-term portfolio optimisation. Specialising in the rapidly expanding Single Family Housing (SFH) market, Justine provides strategic consultancy across the UK for a diverse range of clients, including international investors. Justine combines creative vision with data driven analysis to ensure schemes are not only commercially robust but also future proofed and resident focused. Passionate about shaping modern, sustainable and community integrated rental housing, Justine champions schemes that prioritise design excellence, longevity and resident experience. Justine is currently advancing her professional credentials by working towards Chartered Surveyor status through RICS, underlining her commitment to raising standards across the Build to Rent landscape.